Branding for annual film marketplace, IFP Week.

IFP Week is a signature program of The Gotham (previously the Independent Filmmaker Project) which supports both emerging and established artists working in Film, TV and Audio by providing creative and business opportunities. It is the oldest and largest forum in the U.S. for the discovery of new projects in development from new voices on the independent film scene.

The branding for IFP Week 2019 reflects its tagline: “Discover Bold Stories”. Highlighting filmmakers who have brought their films through IFP Week, the brand utilizes bold colors and a variable typeface to showcase the unique aspects of the involved indie filmmakers and their stories.